Recruiting and Retention
Recruiting plan and message development
Recruiting is simply marketing to a different audience. As in marketing, you’ll be more effective when you know how to communicate the benefits of working with your firm – not just the features. You will differentiate your firm from competitors when your recruiting message is clear, succinct, and compelling. Creating a recruiting plan will help you focus on what you want to achieve in recruiting, how you will achieve it, and whether or not you are doing so.
Recruiting and Retention Training
Recruiting: Just like marketing, the best recruiting plan or retention effort will gather dust if your team doesn’t know how to execute. Successful recruiting is as much about soft skills as it is about big-budget programs. I can help your recruiting team develop the social interaction and communication skills that will draw the right professionals to your firm.
Retention: Getting people to work in your firm means little if you don’t know how to keep them there. Retention of team members requires changes in perceptions and behaviors from the top down. I can teach your partners and senior team to understand how their behaviors affect retention and then teach them how to change those behaviors that affect your firm negatively.